Kiki Milk vs Milkish · Bay Area shelf head-to-head
Kiki Milk and Milkish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kiki Milk carries more Brand PowerKiki Milk fields the deeper lineupKiki Milk sits further up the premium end
Kiki Milk
Milkish
25
brand power
20
9
products
5
1
categories
1
4
grocers
4
27.4¢
price per fl oz
17.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kiki Milk▭ Milkish
Distribution · 30% of score17·17
M
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kiki Milk
no top category Milkish doesn’t also play in.
only Milkish
no top category Kiki Milk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kiki Milk · 2
only Milkish · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kiki Milk · Milkish
