Kiki Milk vs Pecana · Bay Area shelf head-to-head
Kiki Milk and Pecana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pecana carries more Brand PowerKiki Milk is in more Bay Area grocersKiki Milk fields the deeper lineup
Kiki Milk
Pecana
25
brand power
40
9
products
3
1
categories
2
4
grocers
2
27.4¢
price per fl oz
27.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kiki Milk▭ Pecana
Distribution · 30% of score17·8
P
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kiki Milk
no top category Pecana doesn’t also play in.
only Pecana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kiki Milk · 3
only Pecana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kiki Milk · Pecana
