Killer Brownie vs Flax4life · Bay Area shelf head-to-head
Killer Brownie and Flax4life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life is in more Bay Area grocersKiller Brownie sits further up the premium end
Killer Brownie
Flax4life
39
brand power
42
11
products
13
1
categories
2
5
grocers
11
$1.99
price per item
$2.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Killer Brownie▭ Flax4life
Distribution · 30% of score21·46
K
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Killer Brownie
no top category Flax4life doesn’t also play in.
only Flax4life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Killer Brownie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Killer Brownie · Flax4life
