Kimbo vs Stumptown · Bay Area shelf head-to-head
Kimbo and Stumptown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stumptown carries more Brand PowerStumptown is in more Bay Area grocersStumptown fields the deeper lineup
Kimbo
Stumptown
9
brand power
45
5
products
24
1
categories
1
2
subcategories
3
2
grocers
13
$16.31
avg price
$14.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimbo▭ Stumptown
Distribution · 30% of score8·54
K
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimbo
no top category Stumptown doesn’t also play in.
only Stumptown
no top category Kimbo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimbo · Stumptown