Kin vs Ghia · Bay Area shelf head-to-head
Kin and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineupGhia sits further up the premium end
Kin
Ghia
21
brand power
34
7
products
17
2
categories
2
2
subcategories
3
2
grocers
5
56.9¢
price per fl oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kin▭ Ghia
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kin
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kin · 1
only Ghia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kin · Ghia
