Kindling vs Dot's · Bay Area shelf head-to-head
Kindling and Dot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dot's carries more Brand PowerDot's is in more Bay Area grocersDot's fields the deeper lineupKindling sits further up the premium end
Kindling
Dot's
16
brand power
34
4
products
12
1
categories
2
2
grocers
7
$1.20
price per oz
84.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kindling▭ Dot's
Distribution · 30% of score8·29
K
D
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kindling
no top category Dot's doesn’t also play in.
only Dot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kindling · 0
no exclusive doors — everywhere Kindling is, Dot's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kindling · Dot's
