King Oscar vs Crown Prince · Bay Area shelf head-to-head
King Oscar and Crown Prince, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince carries more Brand PowerCrown Prince is in more Bay Area grocersCrown Prince fields the deeper lineup
King Oscar
Crown Prince
0
brand power
34
2
products
13
1
categories
1
2
subcategories
7
1
grocers
14
$4.19
avg price
$7.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Oscar▭ Crown Prince
Distribution · 30% of score4·58
K
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Oscar
no top category Crown Prince doesn’t also play in.
only Crown Prince
no top category King Oscar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King Oscar · 0
no exclusive doors — everywhere King Oscar is, Crown Prince is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Oscar · Crown Prince