King Tut vs Ritter Sport · Bay Area shelf head-to-head
King Tut and Ritter Sport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritter Sport carries more Brand PowerRitter Sport is in more Bay Area grocersRitter Sport fields the deeper lineupKing Tut sits further up the premium end
King Tut
Ritter Sport
22
brand power
41
5
products
34
5
categories
3
1
grocers
10
$8.19
avg price
$6.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Tut▭ Ritter Sport
Distribution · 30% of score4·42
K
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Tut
only Ritter Sport
no top category King Tut doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King Tut · 0
no exclusive doors — everywhere King Tut is, Ritter Sport is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Tut · Ritter Sport