Kitchen Basics vs Roli Roti · Bay Area shelf head-to-head
Kitchen Basics and Roli Roti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitchen Basics carries more Brand PowerKitchen Basics fields the deeper lineupRoli Roti sits further up the premium end
Kitchen Basics
Roli Roti
38
brand power
27
14
products
3
3
categories
2
5
subcategories
2
10
grocers
10
$5.29
avg price
$10.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitchen Basics▭ Roli Roti
Distribution · 30% of score42·42
R
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitchen Basics
only Roli Roti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kitchen Basics · 4
only Roli Roti · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitchen Basics · Roli Roti
