Klepper & Klepper vs Haribo · Bay Area shelf head-to-head
Klepper & Klepper and Haribo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineup
Klepper & Klepper
Haribo
10
brand power
45
3
products
58
1
categories
1
1
subcategories
7
1
grocers
13
$8.09
avg price
$4.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Klepper & Klepper▭ Haribo
Distribution · 30% of score4·54
K
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Klepper & Klepper
no top category Haribo doesn’t also play in.
only Haribo
no top category Klepper & Klepper doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Klepper & Klepper · 0
no exclusive doors — everywhere Klepper & Klepper is, Haribo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Klepper & Klepper · Haribo