Knudsen vs Daisy · Bay Area shelf head-to-head
Knudsen and Daisy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daisy carries more Brand PowerDaisy is in more Bay Area grocersDaisy fields the deeper lineupKnudsen sits further up the premium end
Knudsen
Daisy
39
brand power
60
12
products
20
3
categories
4
7
grocers
13
31.5¢
price per oz
29.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knudsen▭ Daisy
Distribution · 30% of score29·54
K
D
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knudsen
only Daisy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Knudsen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knudsen · Daisy
