Koda Farms vs Principato Di Lucedio · Bay Area shelf head-to-head
Koda Farms and Principato Di Lucedio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koda Farms carries more Brand PowerKoda Farms is in more Bay Area grocersKoda Farms fields the deeper lineupPrincipato Di Lucedio sits further up the premium end
Koda Farms
Principato Di Lucedio
26
brand power
11
7
products
3
3
categories
1
4
subcategories
1
7
grocers
4
$10.03
avg price
$9.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koda Farms▭ Principato Di Lucedio
Distribution · 30% of score29·17
P
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Principato Di Lucedio
no top category Koda Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Koda Farms · 4
only Principato Di Lucedio · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koda Farms · Principato Di Lucedio