Kolsvart vs Seattle Gummy Company · Bay Area shelf head-to-head
Kolsvart and Seattle Gummy Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seattle Gummy Company carries more Brand PowerSeattle Gummy Company is in more Bay Area grocersKolsvart fields the deeper lineupSeattle Gummy Company sits further up the premium end
Kolsvart
Seattle Gummy Company
15
brand power
20
6
products
3
1
categories
1
3
subcategories
2
1
grocers
3
$11.99
avg price
$3.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kolsvart▭ Seattle Gummy Company
Distribution · 30% of score4·13
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kolsvart
no top category Seattle Gummy Company doesn’t also play in.
only Seattle Gummy Company
no top category Kolsvart doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kolsvart · 0
no exclusive doors — everywhere Kolsvart is, Seattle Gummy Company is too.
only Seattle Gummy Company · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kolsvart · Seattle Gummy Company