Kool-aid vs Capri Sun · Bay Area shelf head-to-head
Kool-aid and Capri Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capri Sun carries more Brand PowerCapri Sun is in more Bay Area grocersCapri Sun fields the deeper lineup
Kool-aid
Capri Sun
26
brand power
37
9
products
22
3
categories
4
4
subcategories
6
4
grocers
8
6.2¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kool-aid▭ Capri Sun
Distribution · 30% of score17·33
K
C
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kool-aid
only Capri Sun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kool-aid · 0
no exclusive doors — everywhere Kool-aid is, Capri Sun is too.
only Capri Sun · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kool-aid · Capri Sun
