Kool-aid vs True Lemon · Bay Area shelf head-to-head
Kool-aid and True Lemon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kool-aid carries more Brand PowerKool-aid is in more Bay Area grocersKool-aid fields the deeper lineup
Kool-aid
True Lemon
26
brand power
16
9
products
3
3
categories
1
4
subcategories
1
4
grocers
2
$5.26
avg price
$6.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kool-aid▭ True Lemon
Distribution · 30% of score17·8
K
T
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Lemon
no top category Kool-aid doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kool-aid · 3
only True Lemon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kool-aid · True Lemon