Koops' vs Mendocino Mustard · Bay Area shelf head-to-head
Koops' and Mendocino Mustard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koops' carries more Brand PowerMendocino Mustard is in more Bay Area grocersMendocino Mustard sits further up the premium end
Koops'
Mendocino Mustard
23
brand power
15
5
products
3
2
categories
2
5
subcategories
2
7
grocers
9
49.9¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koops'▭ Mendocino Mustard
Distribution · 30% of score29·38
M
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koops'
no top category Mendocino Mustard doesn’t also play in.
only Mendocino Mustard
no top category Koops' doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koops' · 2
only Mendocino Mustard · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koops' · Mendocino Mustard