Kooshy vs Aleia's · Bay Area shelf head-to-head
Kooshy and Aleia's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kooshy carries more Brand PowerKooshy fields the deeper lineupKooshy sits further up the premium end
Kooshy
Aleia's
37
brand power
20
10
products
4
2
categories
2
10
grocers
10
$1.02
price per oz
83.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kooshy▭ Aleia's
Distribution · 30% of score42·42
K
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kooshy
only Aleia's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aleia's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kooshy · Aleia's
