Kooshy vs Olivia's Croutons · Bay Area shelf head-to-head
Kooshy and Olivia's Croutons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kooshy carries more Brand PowerKooshy is in more Bay Area grocersKooshy fields the deeper lineupOlivia's Croutons sits further up the premium end
Kooshy
Olivia's Croutons
37
brand power
27
10
products
4
2
categories
1
10
grocers
5
$1.02
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kooshy▭ Olivia's Croutons
Distribution · 30% of score42·21
K
O
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kooshy
only Olivia's Croutons
no top category Kooshy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kooshy · 6
only Olivia's Croutons · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kooshy · Olivia's Croutons
