Kosmos Q vs Lillie's Q · Bay Area shelf head-to-head
Kosmos Q and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lillie's Q carries more Brand PowerLillie's Q is in more Bay Area grocersLillie's Q fields the deeper lineup
Kosmos Q
Lillie's Q
17
brand power
25
4
products
10
1
categories
3
2
grocers
11
$9.32
avg price
$8.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kosmos Q▭ Lillie's Q
Distribution · 30% of score8·46
K
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kosmos Q
no top category Lillie's Q doesn’t also play in.
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kosmos Q · Lillie's Q
