Kosmos Q vs Stubb's® · Bay Area shelf head-to-head
Kosmos Q and Stubb's®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stubb's® carries more Brand PowerStubb's® is in more Bay Area grocersStubb's® fields the deeper lineup
Kosmos Q
Stubb's®
17
brand power
30
4
products
12
1
categories
1
1
subcategories
3
2
grocers
13
$9.32
avg price
$7.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kosmos Q▭ Stubb's®
Distribution · 30% of score8·54
K
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kosmos Q
no top category Stubb's® doesn’t also play in.
only Stubb's®
no top category Kosmos Q doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kosmos Q · Stubb's®
