Kourellas vs Belfiore Cheese · Bay Area shelf head-to-head
Kourellas and Belfiore Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocersBelfiore Cheese fields the deeper lineupKourellas sits further up the premium end
Kourellas
Belfiore Cheese
20
brand power
41
5
products
16
2
categories
1
3
subcategories
5
7
grocers
17
$2.16
price per oz
88.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kourellas▭ Belfiore Cheese
Distribution · 30% of score29·71
K
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kourellas
only Belfiore Cheese
no top category Kourellas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kourellas · 1
only Belfiore Cheese · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kourellas · Belfiore Cheese
