Kourellas vs Cowgirl Creamery · Bay Area shelf head-to-head
Kourellas and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupKourellas sits further up the premium end
Kourellas
Cowgirl Creamery
20
brand power
49
5
products
21
2
categories
4
3
subcategories
4
7
grocers
16
$2.16
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kourellas▭ Cowgirl Creamery
Distribution · 30% of score29·67
K
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kourellas
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kourellas · 1
only Cowgirl Creamery · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kourellas · Cowgirl Creamery