Koyo vs Dr. Mcdougall's Right Foods · Bay Area shelf head-to-head
Koyo and Dr. Mcdougall's Right Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Mcdougall's Right Foods carries more Brand PowerDr. Mcdougall's Right Foods is in more Bay Area grocersDr. Mcdougall's Right Foods fields the deeper lineup
Koyo
Dr. Mcdougall's Right Foods
22
brand power
35
5
products
13
2
categories
3
8
grocers
11
57.1¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koyo▭ Dr. Mcdougall's Right Foods
Distribution · 30% of score33·46
K
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koyo
only Dr. Mcdougall's Right Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Koyo · 3
only Dr. Mcdougall's Right Foods · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koyo · Dr. Mcdougall's Right Foods