Kozlik's vs Grey Poupon · Bay Area shelf head-to-head
Kozlik's and Grey Poupon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grey Poupon carries more Brand PowerGrey Poupon is in more Bay Area grocersKozlik's sits further up the premium end
Kozlik's
Grey Poupon
14
brand power
24
4
products
4
2
categories
1
6
grocers
12
83.4¢
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kozlik's▭ Grey Poupon
Distribution · 30% of score25·50
K
G
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kozlik's
only Grey Poupon
no top category Kozlik's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kozlik's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kozlik's · Grey Poupon