Kozy Shack vs Reynaldo's · Bay Area shelf head-to-head
Kozy Shack and Reynaldo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kozy Shack carries more Brand PowerKozy Shack is in more Bay Area grocersKozy Shack fields the deeper lineupReynaldo's sits further up the premium end
Kozy Shack
Reynaldo's
28
brand power
15
9
products
3
1
categories
2
10
grocers
2
$6.62
avg price
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kozy Shack▭ Reynaldo's
Distribution · 30% of score42·8
R
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kozy Shack
no top category Reynaldo's doesn’t also play in.
only Reynaldo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kozy Shack · 9
only Reynaldo's · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kozy Shack · Reynaldo's