Kozy Shack vs Zen · Bay Area shelf head-to-head
Kozy Shack and Zen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kozy Shack fields the deeper lineup
Kozy Shack
Zen
28
brand power
25
9
products
4
1
categories
2
10
grocers
10
31.1¢
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kozy Shack▭ Zen
Distribution · 30% of score42·42
Z
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kozy Shack
no top category Zen doesn’t also play in.
only Zen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kozy Shack · 6
only Zen · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kozy Shack · Zen
