Krinos vs Ficacci · Bay Area shelf head-to-head
Krinos and Ficacci, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krinos carries more Brand PowerKrinos is in more Bay Area grocersKrinos fields the deeper lineup
Krinos
Ficacci
24
brand power
11
7
products
3
3
categories
1
2
grocers
1
$12.23
avg price
$11.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Krinos▭ Ficacci
Distribution · 30% of score8·4
K
F
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Krinos
only Ficacci
no top category Krinos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Krinos · 1
only Ficacci · 0
no exclusive doors — everywhere Ficacci is, Krinos is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Krinos · Ficacci