La Casa vs Xochitl · Bay Area shelf head-to-head
La Casa and Xochitl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Xochitl carries more Brand PowerXochitl is in more Bay Area grocersXochitl fields the deeper lineupLa Casa sits further up the premium end
La Casa
Xochitl
17
brand power
35
3
products
12
3
categories
2
4
grocers
12
$8.75
avg price
$6.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Casa▭ Xochitl
Distribution · 30% of score17·50
L
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Casa
only Xochitl
no top category La Casa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Casa · 0
no exclusive doors — everywhere La Casa is, Xochitl is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Casa · Xochitl