La Fermière vs Brown Cow® · Bay Area shelf head-to-head
La Fermière and Brown Cow®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Fermière carries more Brand PowerLa Fermière is in more Bay Area grocersLa Fermière fields the deeper lineupLa Fermière sits further up the premium end
La Fermière
Brown Cow®
52
brand power
34
23
products
11
2
categories
1
19
grocers
14
79.8¢
price per oz
35.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Fermière▭ Brown Cow®
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Fermière
only Brown Cow®
no top category La Fermière doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Fermière · Brown Cow®
