La Fermière vs Noosa · Bay Area shelf head-to-head
La Fermière and Noosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Fermière carries more Brand PowerLa Fermière is in more Bay Area grocersNoosa fields the deeper lineupLa Fermière sits further up the premium end
La Fermière
Noosa
52
brand power
45
23
products
33
2
categories
2
19
grocers
13
79.8¢
price per oz
46.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Fermière▭ Noosa
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Fermière
only Noosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Fermière · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Fermière · Noosa
