La Martinique vs Girard's · Bay Area shelf head-to-head
La Martinique and Girard's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girard's carries more Brand PowerGirard's is in more Bay Area grocersGirard's fields the deeper lineup
La Martinique
Girard's
0
brand power
28
3
products
8
1
categories
1
2
subcategories
3
3
grocers
9
$7.11
avg price
$6.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Martinique▭ Girard's
Distribution · 30% of score13·38
L
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Martinique
no top category Girard's doesn’t also play in.
only Girard's
no top category La Martinique doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Martinique · 0
no exclusive doors — everywhere La Martinique is, Girard's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Martinique · Girard's