La Terra Fina vs Good Foods · Bay Area shelf head-to-head
La Terra Fina and Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Terra Fina is in more Bay Area grocersLa Terra Fina sits further up the premium end
La Terra Fina
Good Foods
32
brand power
36
11
products
13
2
categories
4
3
subcategories
5
7
grocers
4
70.5¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Terra Fina▭ Good Foods
Distribution · 30% of score29·17
L
G
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Terra Fina
only Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Terra Fina · 4
only Good Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Terra Fina · Good Foods