Lacroix vs Path · Bay Area shelf head-to-head
Lacroix and Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupPath sits further up the premium end
Lacroix
Path
63
brand power
12
78
products
4
1
categories
2
18
grocers
3
7.5¢
price per fl oz
15.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ Path
Distribution · 30% of score75·13
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Path doesn’t also play in.
only Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · Path
