Lacroix vs Polar · Bay Area shelf head-to-head
Lacroix and Polar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineup
Lacroix
Polar
63
brand power
31
78
products
23
1
categories
2
18
grocers
8
7.5¢
price per fl oz
7.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ Polar
Distribution · 30% of score75·33
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Polar doesn’t also play in.
only Polar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lacroix · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · Polar
