Lacroix vs Positive Hydration Beverage · Bay Area shelf head-to-head
Lacroix and Positive Hydration Beverage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineup
Lacroix
Positive Hydration Beverage
63
brand power
13
78
products
3
1
categories
2
18
grocers
1
$5.63
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ Positive Hydration Beverage
Distribution · 30% of score75·4
P
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Positive Hydration Beverage doesn’t also play in.
only Positive Hydration Beverage
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · Positive Hydration Beverage
