Lacroix vs Tahoe Artesian Water · Bay Area shelf head-to-head
Lacroix and Tahoe Artesian Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupTahoe Artesian Water sits further up the premium end
Lacroix
Tahoe Artesian Water
63
brand power
25
78
products
3
1
categories
2
18
grocers
8
7.5¢
price per fl oz
17.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ Tahoe Artesian Water
Distribution · 30% of score75·33
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Tahoe Artesian Water doesn’t also play in.
only Tahoe Artesian Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · Tahoe Artesian Water