Lacroix vs Voss · Bay Area shelf head-to-head
Lacroix and Voss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupVoss sits further up the premium end
Lacroix
Voss
63
brand power
27
78
products
7
1
categories
2
18
grocers
8
7.5¢
price per fl oz
18.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ Voss
Distribution · 30% of score75·33
V
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Voss doesn’t also play in.
only Voss
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lacroix · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · Voss
