Lacroix vs Zentopia · Bay Area shelf head-to-head
Lacroix and Zentopia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupZentopia sits further up the premium end
Lacroix
Zentopia
63
brand power
9
78
products
2
1
categories
1
18
grocers
1
$5.63
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ Zentopia
Distribution · 30% of score75·4
Z
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Zentopia doesn’t also play in.
only Zentopia
no top category Lacroix doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · Zentopia