Lady Falcon Coffee Club vs Graffeo · Bay Area shelf head-to-head
Lady Falcon Coffee Club and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupLady Falcon Coffee Club sits further up the premium end
Lady Falcon Coffee Club
Graffeo
14
brand power
35
4
products
16
1
categories
2
3
subcategories
5
2
grocers
10
$1.97
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lady Falcon Coffee Club▭ Graffeo
Distribution · 30% of score8·42
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lady Falcon Coffee Club
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lady Falcon Coffee Club · 0
no exclusive doors — everywhere Lady Falcon Coffee Club is, Graffeo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lady Falcon Coffee Club · Graffeo