Laird Superfood vs Coffee Mate · Bay Area shelf head-to-head
Laird Superfood and Coffee Mate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coffee Mate is in more Bay Area grocersLaird Superfood sits further up the premium end
Laird Superfood
Coffee Mate
48
brand power
52
29
products
29
5
categories
1
8
subcategories
2
11
grocers
12
$1.54
price per oz
47.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laird Superfood▭ Coffee Mate
Distribution · 30% of score46·50
C
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laird Superfood
only Coffee Mate
no top category Laird Superfood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laird Superfood · 4
only Coffee Mate · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laird Superfood · Coffee Mate
