LAMARCA vs Poppi · Bay Area shelf head-to-head
LAMARCA and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
LAMARCA
Poppi
9
brand power
60
2
products
54
1
categories
2
1
grocers
19
-
avg price
$5.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ LAMARCA▭ Poppi
Distribution · 30% of score4·79
L
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only LAMARCA
no top category Poppi doesn’t also play in.
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only LAMARCA · 0
no exclusive doors — everywhere LAMARCA is, Poppi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: LAMARCA · Poppi