L'amourette vs Russell Stover · Bay Area shelf head-to-head
L'amourette and Russell Stover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineup
L'amourette
Russell Stover
44
brand power
13
27
products
5
3
categories
1
11
grocers
1
$8.96
avg price
$3.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ L'amourette▭ Russell Stover
Distribution · 30% of score46·4
R
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Russell Stover
no top category L'amourette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: L'amourette · Russell Stover