L'amourette vs The Good Chocolate · Bay Area shelf head-to-head
L'amourette and The Good Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersThe Good Chocolate fields the deeper lineup
L'amourette
The Good Chocolate
44
brand power
35
27
products
32
3
categories
2
11
grocers
6
$2.62
price per oz
$3.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ L'amourette▭ The Good Chocolate
Distribution · 30% of score46·25
T
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: L'amourette · The Good Chocolate
