L'amourette vs Up Up · Bay Area shelf head-to-head
L'amourette and Up Up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineupUp Up sits further up the premium end
L'amourette
Up Up
44
brand power
15
27
products
3
3
categories
2
11
grocers
2
$8.96
avg price
$9.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ L'amourette▭ Up Up
Distribution · 30% of score46·8
U
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Up Up
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: L'amourette · Up Up
