L'amourette vs Volo · Bay Area shelf head-to-head
L'amourette and Volo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineupVolo sits further up the premium end
L'amourette
Volo
44
brand power
12
27
products
9
3
categories
1
11
grocers
2
$2.50
price per fl oz
$5.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ L'amourette▭ Volo
Distribution · 30% of score46·8
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volo
no top category L'amourette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: L'amourette · Volo
