Langer Farms vs Renew Juice Company · Bay Area shelf head-to-head
Langer Farms and Renew Juice Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Langer Farms carries more Brand PowerLanger Farms is in more Bay Area grocersLanger Farms fields the deeper lineupRenew Juice Company sits further up the premium end
Langer Farms
Renew Juice Company
22
brand power
14
8
products
4
3
categories
1
7
subcategories
4
9
grocers
3
32.3¢
price per fl oz
41.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Langer Farms▭ Renew Juice Company
Distribution · 30% of score38·13
L
R
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Langer Farms
only Renew Juice Company
no top category Langer Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Langer Farms · 7
only Renew Juice Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Langer Farms · Renew Juice Company
