Lantana vs Habiza · Bay Area shelf head-to-head
Lantana and Habiza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Habiza carries more Brand PowerHabiza is in more Bay Area grocers
Lantana
Habiza
13
brand power
20
3
products
4
1
categories
1
2
grocers
6
55.9¢
price per oz
62.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lantana▭ Habiza
Distribution · 30% of score8·25
L
H
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lantana
no top category Habiza doesn’t also play in.
only Habiza
no top category Lantana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lantana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lantana · Habiza
