Lapo's vs Casamara Club · Bay Area shelf head-to-head
Lapo's and Casamara Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lapo's carries more Brand Power
Lapo's
Casamara Club
26
brand power
21
7
products
6
3
categories
2
3
subcategories
3
3
grocers
3
98.7¢
price per fl oz
40.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lapo's▭ Casamara Club
Distribution · 30% of score13·13
L
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lapo's
only Casamara Club
no top category Lapo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lapo's · 1
only Casamara Club · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lapo's · Casamara Club
