Lapo's vs Lyre’s · Bay Area shelf head-to-head
Lapo's and Lyre’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lapo's
Lyre’s
26
brand power
24
7
products
9
3
categories
1
3
subcategories
2
3
grocers
3
98.7¢
price per fl oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lapo's▭ Lyre’s
Distribution · 30% of score13·13
L
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lyre’s
no top category Lapo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lapo's · 1
only Lyre’s · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lapo's · Lyre’s
