Lapo's vs Parch · Bay Area shelf head-to-head
Lapo's and Parch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Parch is in more Bay Area grocersLapo's sits further up the premium end
Lapo's
Parch
26
brand power
23
7
products
6
3
categories
1
3
subcategories
2
3
grocers
5
98.7¢
price per fl oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lapo's▭ Parch
Distribution · 30% of score13·21
L
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parch
no top category Lapo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lapo's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lapo's · Parch
